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WHS Hosts Peer Foundation Distracted Driving Event

Williamston High School was one of five high schools selected by Michigan Farm Bureau Insurance to host a distracted driving prevention event. In addition to presentations on safe driving practices, students had the opportunity to utilize an Augmented Reality Distracted Driving Simulator. 

Distracted Driving Prevention 2019

Distracted Driving Prevention 2019

Distracted Driving Prevention 2019

Distracted Driving Prevention 2019

Event Press Release:

Michigan Farm Bureau Insurance Sponsors Unique Distracted Driving Prevention Program
Events to be Funded at 20 High Schools and 5 Community Events in 2019

Grand Rapids, Michigan – May 24, 2019 – With just days left in the 2018-19 school year, Farm Bureau Insurance of Michigan has committed to funding a unique distracted driving prevention program at 20 Michigan high schools. Students from five high schools in Rockford, Williamston, Holt, Brown City, and Standish, Michigan will experience the PEERS Foundation’s Augmented Reality Distracted Driving Education Simulator (ARDDES) program before the end of this school year. The program will be presented at the remaining fifteen schools in the fall 2019 semester. In addition to sponsoring the program at 20 high schools in 2019, Farm Bureau Insurance of Michigan is also funding the appearance of the ARDDES simulator at five community events this summer which will broaden the reach of this important distracted driving prevention initiative.

Wearing a Meta2 augmented-reality headset, the ARDDES simulator challenges participants to make quick decisions regarding realistic distractions from oncoming traffic, pedestrians, passengers and cell phones while ‘driving’ to avoid potential (simulated) collisions.

“We’ve made it as realistic as we possibly could,” said
PEERS Foundation’s CEO, Mike Seymore. “We use a real
car for the simulator, and in addition to seeing the actual
dashboard and their own hands on the steering wheel,
participants see oncoming and passing traffic in the car’s
rear-view mirror and windows. A person could actually
stick their head out of the car’s side window and still be
completely immersed in the virtual world that we’ve
created.”

Founded in 1949 by members of the Michigan Farm Bureau, Farm Bureau Insurance is
committed to supporting education, health, and fitness in Michigan and addressing issues
that impact the well-being of our state. 

With the Michigan State Police (MSP) Criminal Justice Information Center (CJIC)
reporting a 57 percent increase – from 12,788 in 2016 to 20,115 in 2017 – in distracted driving crashes and a 67 percent increase in fatalities from those crashes, there is no question that distracted driving is having an effect on the well-being of Michigan drivers. Farm Bureau’s sponsorship of the ARDDES program will raise awareness and educate Michigan families and communities about the dangers associated with distracted driving.

The first community event where members of the public can drive the ARDDES simulator is scheduled for the June 20 the Night at the Loons in Midland, Michigan. For information on the remaining Farm Bureau sponsored events, email PEERS Foundation Corporate Liason Scott Seymore at scott@peersfoundation.org or call 866-949-7337.

A 501c3 non-profit organization based in Grand Rapids, Michigan, the PEERS Foundation
creates innovative and interactive interventions to engage today’s youth and empower them to make better decisions around health, wellness, and education.